Practicle.sg | Explainer video

In this project we used 3 perspectives to tell the story of practicle and the experience each character had with the app. We used a mix of 2d and 3d animations and used subtle lighting as an art style for this project.

Practicle

About the project

Practicle.sg is an online platform that connects the students, teachers and parents. The students get an online reviewer platform and they can buy the answers, the teacher can post questions and earn if their answers are bought, and the parents get an intuitive analytics for the progress of their children. The challenge we've had with this project is how to compress those 3 perspective into 1 short video. This project could have easily been a 3 separate explainer video but we want to make it short and concise. We wanted to tell a story that was coherent and relevant.

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Production : Plainly Simple

Creative Director : Marvin Te

Project Manager : Jerrick Mosot

Concept Design : Ann Megg Arbotante and Bea Jimenez

Storyboard : Marvin Te

Script : Marvin Te

Character and Background Design : Bea Jimenez

Character Animation Director : Jay Septimo

Designers : Ann Megg Arbotante, Bea Jimenez, Paul Crooks, Marco Deligero, Tirso Tan Jr. and Lyka Baliwag

Animators: Gil Siega, Jay Septimo, and Jonell Longjas

Sound Design : Redhorse Studio